REV is a forum codeveloped by two leaders in the fight against cancer, Genentech^® and LIVESTRONG™. The goal is to create a unique information and idea exchange that accelerates collaborative efforts, unconventional thinking, and innovative solutions. Learn how REV will be a catalyst for action.

1. Free the Data & Revolutionizing Research:
   • Key issues in the research infrastructure and how we can transform the system to address them.
   • Data sharing, electronic medical records, and health information technology — focusing on their potential impact on cancer care and patient outcomes.
2. Voices in Cancer:
   • Media-centric topic with healthcare providers and patient advocates discussing changes in the information landscape, elevation of the patient voice, and the best way to engage the public in the fight against cancer.
3. Innovation in Collaboration:
   • Innovative government, industry and NGO approaches, and unique partnerships that push the envelope.

You will join an exclusive, invitation-only community of approximately 200 individuals. The members of this community will identify tangible goals and create plans to engage in change together, including opportunities for dialogue that continue beyond the day itself. Members will become part of an inaugural event that will be a driving force in advances in the fight against cancer.

Participating in this first-time-ever event includes the following benefits:

• Exchanging ideas.
• Identifying new opportunities for collaboration.
• Increasing awareness of activities in the fight against cancer from a wide range of expertise.
• Relationship building/networking.
• Generating collaborative ideas and participating in a special event commemorating the 15-year anniversary of LIVESTRONG.